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PREVIEWS/REPORTS
Umbro Sign With The Birds
Umbro South Africa have recently announced a full technical sponsorship to one of the countrys oldest and greatest clubs - Moroka Swallows.

Moroka Swallows or The Birds as they are affectionately known, is one of the oldest professional football team in the country and have a proud heritage boasting many league and cup titles - they have just won the ABSA Cup, one of SAs  most prestigious cup competitions.

This multi-million Rand deal will see the club wear Umbro product on and off the field and will encompass their Youth development and Ladies structures, initially to 2007.

Club C.E.O. Leon Prins said: We are all very excited at the prospect of working with a professional football company and forging strong partnerships for the future. I have no doubt that Umbro brings much to Swallows and our relationship will move both our brands forward to new levels.

Marketing Director of Umbro South Africa, Darryl Kroll, expressed his delight and added : The signing of a team of the calibre of Moroka Swallows assists immeasurably in accelerating the domestic growth of Umbro by enabling us to effectively communicate the international strength of the brand.

"Swallows will now be able to tap into the superb collections of technical footwear, equipment and apparel affording  leveraging opportunities in key markets.

Replica club merchandise will be available at selected retail stores to coincide with Moroka Swallows first game of the 2004/5 season.

Moroka Swallows joins the Umbro SA family along with Supersport United, and Black Leopards.


UMBRO's background:

From humble beginnings in Cheshire in 1924, UMBRO has grown into one of the worlds top football brands.  From the most advanced technical performance kit through to cutting-edge football footwear and fashion, UMBRO is dedicated to product inspired by the beautiful game.
 
UMBRO has a proud tradition of working with some of the greatest names in world football and currently has partnerships with many of the games top teams:

- England, Republic of Ireland, Norway, Sweden, Chelsea, Celtic, Celta Vigo, Olympique Lyonnais, Olympiakos, Galatasaray, Penarol, Cruz Azul, Clube Atlético Paranaense, FC Santos, Black Leopards, Supersport United, Vasco da Gama.

UMBRO also sponsors the current World Beach Soccer champions, Brazil.

Many of the games greatest individuals and most promising youngsters also choose UMBRO:

- Michael Owen, Alan Shearer, Deco, Michel Salgado, David James, David Dunn, John Terry, Shaun Permall, Edries Burton, Duncan Lechisa, Muso Otieno.

UMBRO is also dedicated to developing the grass roots of football through initiatives such as the FA Cup Player of the Round Award and the UMBRO International Cup : a football festival held each year in Manchester attracting over 400 teams from more than 25 nations.

UMBRO are also technical sponsors of the USASSA/MTN Cup the largest development competition of its kind in the world.

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