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Telkom Charity Cup 2004 Launched 14/06/04
Today sees the launch of the 2004 Telkom Charity Cup, the eagerly awaited competition where the team participation is entirely decided by the most important of football stakeholders, the fans.  

As usual, the favourite teams that will participate in the Telkom Charity Cup will be determined by soccer crazy South African fans voting for the teams of their choice.  This year, participation by the fans is expected to improve on previous years as we prepare for the world in 2010.
This premier league soccer event benefits a substantial number of charities that work with children, the aged, the infirm and the disabled. More than R2 million was raised for these charities during the 2003 NSL/Telkom Charity Cup.  

The 2004 Telkom Charity Cup is the Professional Soccer Leagues season opener, scheduled for Saturday, 31 July 2004 at the FNB Stadium.

Trevor Phillips, CEO of the PSL says:   "The past four years of our involvement with the Telkom Charity Cup, has shown that this competition has the magic to energise the soccer fans passion, loyalty and enthusiasm.   The TCC has never been about winning or losing, but rather creating a legacy of commitment from the entire soccer family to mobilise for the charity cause."

"The PSL is proud to be the custodian of the Telkom Charity Cup, historically an exciting live and television event, followed with great interest by soccer aficionados as it provides an ideal platform for the top teams to showcase some of their new talent before the official season kicks off , said Phillips.

This year, football fans again have the opportunity of ensuring that their four favorite teams participate in this unique event.  Voting lines for all 16 Premier Soccer League teams will go live today, during this Press Conference and will close at midnight on Friday, July 23rd.

A percentage of the cost of each call will be allocated for distribution to the charities.  Vodacom and MTN subscribers will also be able to make use of SMS (Text messaging) voting to assist their favourite teams in making it to the Telkom Charity Cup by smsing their teams names to  34709.  These smss will also generate revenue for the Charity Trust.  Voters will also stand the chance to win spot prizes, hampers, tickets and cash prizes from Telkom.

To preserve the integrity of the voting system, safeguards have again been put in place to eliminate the risk of multiple entries being generated via computer, fax modem as well as fraudulent and illegal calls.

The public response to the vote-line is expected to be phenomenal and should surpass last years results if one considers the sterling marketing effort by teams such as Black Leopards and Dynamos.   Last year, the vote line ran for just over 4 weeks and more than 780 000 votes were received, amassing over R240 000 for charity before a single ticket was sold for the event. 

Foneworx ensured a fair and transparent process and the final results were audited and verified by Deloitte & Touche, an independent firm of auditors commissioned to do so by the PSL. 

The results will be available electronically on www.charitycup.co.za and the vote line results will be updated live, in real time.  Deadlines for voting will be Midnight on Friday the 23rd July 2004 and the final results will be available at a media conference planned for the 26th July 2004.  The web page will be updated until 20:00 (8pm) Wednesday the 21st July, after which the fans, media and officials will be held in suspense to see which teams have made it through to the top four.
Last years Telkom Charity Cup took place at the FNB Stadium on the 2nd August 2003. As usual, soccer fanatics from far and wide packed out the FNB stadium for the entire day, as they enjoyed the festivities, fun and football.

In the run up to the event, speculation was rife as the league winners, Orlando Pirates did not seem to feature in the top four teams in the telephone voting stakes. Newspapers forecasted a last minute rush of votes for Pirates, as the tournament has NEVER before, been played without the big 2 (Orlando Pirates and Kaizer Chiefs).

Despite the last minute charge by Pirates voters, the top 4 teams as voted for the public was:

Sundowns vs. Black Leopards in the 1st Semi Final
Dynamos vs. Kaizer Chiefs in the 2nd Semi Final

The first semi final saw Sundowns ousting Black Leopards 3 0 despite the team from Limpopos dominance on the field of play.

In the 2nd Semi Final; Kaizer Chiefs overshadowed Dynamos to a 3 1 win and secured a place in the final later in the day.

The sponsors organized spectacular and thrilling entertainment displays to keep the crowd entertained during the two hour break.  On display was a Proudly South African volunteer cast of over 1300 performing a number of scenes set to popular SA music.

A huge mass display team 600 strong marched across the field in stunning criss-cross formations, assembled in the middle of the field and then did a reveal of the Telkom Charity Cup Logo. The mass display team also formed the logo of the 2010 World Cup bid, emphasising Telkoms involvement in the 2010 World Cup Bid.

Various dance numbers, stunt flying, banner displays and mass performance routines were performed, and the entertainment presentation culminated in a precision Pompom display just before the finalists took to the field

The final of the Telkom Charity Cup between Sundowns and Kaizer Chiefs started slowly, but livened up toward the middle of the 1st half. Kaizer Chiefs were finally rewarded as the winners after veteran John Shoes Moshoeu netted the winning goal.

Football supporters agreed that the 2003 Telkom Charity Cup was, as always a memorable event, and that Charity was the real winner at the end of the day with a record amount, more than R2.2 million rands raised through the various income streams.  Disbursement to a number of Charities took place in March 2003, and a record 2 Million Rand was handed to more than 50 beneficiaries.

Nombulelo Moholi Chief Sales and Marketing Officer, Telkom SA says:   Apart from being a legacy event that benefits far beyond the here and now, the Telkom Charity Cup is all about the fans.   We acknowledge the critical role that the teams, the media and the administrators play, but in this competition, there is nothing like the expectation and excitement of having the fans ultimately in control.  Telkom is proud to be involved in the Telkom Charity Cup for the obvious reasons of benefiting charities and other deserving beneficiaries, encouraging the passion of our soccer nation and in gearing our nation to expect the world in 2010.  Telkom remains firmly committed to South African soccer and may the best team win

All the matches will be televised live on SABC1s Mabaleng on the day as well as broadcast live on 9 Radio Stations, ensuring that the action will be enjoyed by many millions of soccer fans.  

In this, the 10th year of our democracy, 4 years into the African Century, having just completed our 3rd democratic elections peacefully and successfully and with 2010 World Cup in the bag we have a lot to celebrate as soccer fans and South Africans. Telkom Charity Cup exceeds all expectations with outstanding soccer and glittering entertainment and it is time to focus on this event again with renewed excitement and passion.   We urge the fans to make that call and cast those votes.  Our soccer family will once again contribute to the phenomenal success of this initiative, said Mr. Leepile M Taunyane, the Chairman of the NSL/Telkom Charity Trust.
Special awards have been introduced to encourage skillful play without going into penalty shoot outs as well as to honour the medias role in building soccer heroes and making the competition a success.

The media awards will be decided by the Cup committee, which consists of members of the PSL, Sponsors and Event Managers who deal with the media on a regular basis.

The Cup committee will also appoint a panel of judges drawn from members of the media, to vote for a Man of the Match in each of the matches that is played on the day, both semi finals as well as the final at the stadium. 

The incentive awards are as follows:

Man of the Match   1st Semi Final (Prize: R3 000)
Man of the Match  2nd Semi Final (Prize: R3 000)
Man of the Match  Final (Prize: R3 000)

Media and Other:

Print Media - Newspapers & Magazines
Print Media - Photographers
Electronic Media - TV Award
Electronic Media - Radio Award
PRO of the Tournament - Best PRO and Marketing (Teams)

The winners of these awards will each receive a cheque for R5 000.

The 2004 Telkom Charity Cup promises to be bigger, better, larger and louder than ever before.  Expect great excitement on the field of play with 3 awesome football matches, starring the most popular teams in the Premiership displaying excellent football skills. 

Fans can also look forward to a varied and vibrant entertainment programme and exciting competitions that give the fans in the stands the opportunity to go home with cash prizes.

Vote for your team:


Ajax Cape TownTCC 2004 Vote Line No:086 22 33 160 
Black LeopardsTCC 2004 Vote Line No:086 22 33 161 
DynamosTCC 2004 Vote Line No:086 22 33 162 
Golden ArrowsTCC 2004 Vote Line No:086 22 33 163
HellenicTCC 2004 Vote Line No:086 22 33 164 
Jomo CosmosTCC 2004 Vote Line No:086 22 33 165 
Kaizer ChiefsTCC 2004 Vote Line No:086 22 33 166 
Manning RangersTCC 2004 Vote Line No:086 22 33 167    
Moroka SwallowsTCC 2004 Vote Line No:086 22 33 168 
Orlando PiratesTCC 2004 Vote Line No:086 22 33 169 
SantosTCC 2004 Vote Line No:086 22 33 170 
Silver StarsTCC 2004 Vote Line No:086 22 33 171
SundownsTCC 2004 Vote Line No:086 22 33 172 
Supersport UnitedTCC 2004 Vote Line No:086 22 33 173 
Wits UniversityTCC 2004 Vote Line No:086 22 33 174 
Zulu RoyalsTCC 2004 Vote Line No:086 22 33 175
To vote by SMS Text-Messaging simply text (enter) your teams name and send (SMS) to34709

For enquiries and more information, please do not hesitate to contact:

Andrew Weldrick
Senior Manager: Media
Telkom SA Ltd
Tel 012 311 1050
Fax 012 311 4031
Email -

Event Managers
Innocent Sekwala
ITS Sports Management & Marketing
082 992 1044
Email -

Lix Miller
Event Resources
Tel  011 716 8110   fax  011 726 8165
Email -

Lunga Williams

Premier Soccer League
Head of Corporate Affairs
Tel 011 402 2424
Fax 011 402 1631

Email -


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