Next month sees the introduction in South Africa of a television channel dedicated exclusively just for football, 24 hours a day.
Fans can look forward to August 14 when they will be able to tune into Africa's first channel of its sort, which will be broadcasted to 50 countries on the continent.
SuperSport 3 will broadcast live coverage of the English Premiership, English Nationwide League, Coca-Cola Champions League and Spanish League matches, Internationals, Africa's Caf Cup and Caf Champions League matches, as well as the Cosafa Castle Cup and SA Castle Premier League fixtures and weekly highlights of Italian and Argentine first-league fixtures.
"The introduction of a dedicated soccer channel for Africa follows the announcement that South Africa will host the 2010 World Cup tournament," SuperSport CEO Heinrich Enslin said in Johannesburg on Friday.
"Africa is an important member of the world-wide football family and we feel SuperSport 3 will help make the continent a super-power in the most popular sport on earth.
"We know of only one other 24-hour soccer channel in the world - in South America - and we are ready to take another giant step in sports broadcasting.
However, Enslin added that there will still be football coverage on other DStv channels because of the amount of fixtures.
"Up to 10 matches will be broadcast during most weekends - at least five live and the others delayed. But we'll also show soccer on other DStv channels because some important fixtures will be played simultaneously," he added.